Adversity in Vacation Rentals

Being a vacation rental professional is about more than just profit or growth. It's about purpose. And this pandemic, along with the wildfires, social unrest and everything else going on right now, I wanted to remind everyone that adversity can be a good thing.

I was fortunate enough to visit St. John USVI and stay in one of the only accommodations available after the storms -- a vacation rental property called Tropical Blessings

After meeting a handful of remarkable locals over my vacation -- from the local Police Sergeant, to a beekeeper, to a chef, to a boat captain, to the town hurricane relief leader -- I had the chance to reflect back on my visit to Love City: one of those special corners of the earth where the respect that residents have for one another is rivaled only by a collective love for the place they call home.

And I learned that oftentimes adversity in a destination can result in some pretty surprising things:

  • Realizing that we are capable of far more than we once thought, for instance.
  • Strangers who come out of the woodwork to help.
  • A new perspective on the things we hold dear.

St. John was more than just a straightforward vacation for me -- it was a testament to this resilience. The chance to contribute to something special. And from the most selfish of perspectives, that sensation as a traveler, feels incredibly good.

About the author 

Matt Landau

Matt Landau is the Founder of VRMB. He spends most of his time inside of VRMB Communities, one of the leading collaboration platforms helping vacation rental owners and managers build more profitable & sustainable businesses.