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“The Best” Thing I Have Learned In 2 Years?

I started Vacation Rental Marketing Blog about 4 years ago and it’s been a roller coaster learning curve for me. You see, I have experience generating bookings for vacation rentals. But I am NOT an expert

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Leaders & Laggards In The Vacation Rental Marketplace (2013)

  The vacation rental industry is polarized by two distinct types of owners, Leaders and Laggards, a new Vacation Rental Marketing Blog survey finds. Contrary to popular belief, generating a strong

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Vacation Rental Photographer Test: Before and After

Debbie Martin, the owner of Pilrig House Apartments, was not unlike a lot of my subscribers. Her fleet of 3 apartment rentals in Scotland was a good, thriving business. She had been a previous finalist

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Article Archive

Every week, thousands of vacation rental owners/managers get my newsletter. If you aren’t on my list, you can sign up for free HERE. In case you missed any previous posts, here they are ordered by

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Naming A Vacation Rental – Why Your Property Needs A Name

If you are serious about your vacation rental, you need to represent something. This article explains how to go about creating a name brand so that vacationers will be drawn to your identity.

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“Why I Cancelled My Hotel Reservations In Favor Of A Vacation Rental”

  Dave McCormick is like a lot of people. As the Owner of Pro Kitchen Gear, Dave travels a lot. And whether for business or pleasure, he has been a hotel traveler all his life. He’s always liked

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Vacation Rental Pictures: The Before & After

OK so you’ve heard me say it time and time again: photographs are perhaps the most defining factor in setting yourself apart from your competition and booking more nights. But you still haven’t quite

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Good vs. Great Vacation Rental Photography

One of the most popular articles I’ve ever written was a case study about the “Value of Professional Vacation Rental Photos.” If you didn’t read that piece and gain a new perspective

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New Vacation Rental Marketing Survey Exposes Challenges For Owners

> More than half (51 percent) of all vacation rental owners use listing sites as their sole form of marketing. This group experiences the lowest average annual occupancy rate across all owner types

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Vacation Rental Websites Are Meant To Be Skimmed, Not Read

I get a lot of requests for vacation rental websites evaluations and one of the biggest mistakes owners make is writing their description for readers, not skimmers. Let me explain… Travelers in the

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How Much Are Good Vacation Rental Photos Worth?

It’s no secret that having great photos will help increase bookings at your vacation rental. And so I decided to do an experiment pitting average vacation rental photos up against professional ones. Anyone

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