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Category Archives for Building A Foundation

6 Upgrades To Your Current Vacation Rental Photographs

As owners and managers, we’re constantly looking for ways to make our property stand out. And the first step — getting professional photos (if you don’t already have them) — is

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The 5-Step Course To Prioritize Your Vacation Rental Marketing Needs

Step 1. Write Down All Tasks Considering you may be getting ideas for your marketing from a plethora of sources (blogs, friends, forums…etc.) it’s of utmost importance to first attempt to put

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Makeover Session 2.3: The Big Reveal(s)

Have you ever asked a perfectionist for something before it’s ready? The artist before the painting is complete? The chef before the dish is properly seasoned? The sister or wife or mother or girlfriend

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NEW Report: The Top 10 Cost-Effective VR Marketing Activities

It costs roughly $1,000 to save someone from malaria. And $10,000 to save someone from AIDS. For a government with limited resources, how should a budget of $10,000 be allocated? Should it save 1 person

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Why Phone Conversations Generate More Profitable Bookings (And How To Leverage This In Our Favor)

According to a just-published review of NAVIS hotel & resort clients, guests who reserve over the telephone result in 27% higher average daily rate (ADR) than online travel agency reservations. These

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How To Resuscitate Dead Vacation Rental Guests (Without Annoying Them)

I received a phone call from what appeared to be a telemarketer this morning: “Hello Mr. Landau…how are you today?” So as usual, I cut right to the chase. “What is this call regarding?” “It’s

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I’m Drooling Over This Vacation Rental Photo

Note: Check out the newly edited version of this same picture below in the comments section It was sent in by Elaine Clarke, the proud owner of this vacation rental in Amera Heights, in Koh Samui, Thailand. Upon

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These Before And After Pics Will Make You Kvell

So, Jan Stevens owns Lazy Bowen Hideaway, a vacation rental perched above the water in Vancouver, British Columbia. She proudly took the following photo herself: She then got Vancouver-based Debra Stringfellow

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4 Massive Concerns About Professional VR Photography (Debunked)

Teena Kulakowski is the owner of Four Seasons Lodge in New Hampshire. She’s one of my favorite Inner Circle Members because she’s always willing to try a new technique or activity once (to determine

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Vacation Rental Marketing Makeover Session 1.8: Learning Traveler Preferences

If you haven’t heard, I am working to totally makeover one lucky vacation rental owner’s marketing portfolio live (and step-by-step) for my subscribers to follow. You can read all the prior posts here. Why

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I Can’t Stop Looking At This Vacation Rental Photo

Jane Moore is an owner who frequently comments on my blog. And when I finally made it to her VRBO page, I was stopped dead in my tracks. The featured photo she uses for her property in Papagayo, Costa

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One Weird Copywriting Trick That Converts Pageviews Into Inquiries (AKA The Goldfish Trick)

In 2013, the average attention span of a human was 8 seconds, one second less than that of a goldfish (fact). This is relevant (as it relates to your vacation rental) because we all suffer from a little

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