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Why Aren’t More Airbnb Hosts Doing This?

On paper, 66-year old South African retiree C.C. is not what most of us might imagine as a hospitality entrepreneur. But upon dissecting her evolving vacation rental business, you’d be surprised

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10 Sincere Reasons My Friends And I Would Like To Stay At Your Vacation Rental

I spent the last few weeks exploring the East and West coasts of the United States, mixing business with pleasure and basically eating too much. Along with my three best friends from childhood below (who

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Makeover Session 3.0: Want To Stand Out? Send A Newsletter

We all want to stand out from a crowd. And while the mobula rays (above) have their own way to do that, our Inner Circle community focuses on three main things: Attraction (how to stand out and generate

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Here is the audacious “Content Marketing” strategy that explains why you read my work

A member of our Inner Circle has been offering her San Diego vacation rental to guests now for just about 25 years (!!!). When she first started, she made some cute little flyers so that everyone in the

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Makeover Session 2.8: Holly & Alanna’s Progress Reports

Below I’m sharing feedback from both Holly and Alanna on their progress in this, the first 3 months of their vacation rental website makeoves since our big reveals. I’ve also shared a glimpse

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Makeover Session 2.7: The Best Blogging Formula Ever

Once you have built a website, blogging (or the act of publishing short informational posts in chronological order) is one of the biggest ongoing maintenance “costs” necessary for success. One

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Alert: This Is Precisely Why I Never Trusted Google+…

Google just announced that it would be all but officially shutting down it’s highly touted Google+ by splitting it up into two different entities: Photos & Streams. “Google Plus was always

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7 Sticky Features Of The Best Vacation Rental Websites

In getting ready for this year’s VR Marketing Makeover Project, a lot of owners and managers are using this as an excuse to finally pull the trigger and start building a website. (Hooray!!!) And

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Makeover Session 2.2: I Have A Website…Now What?

The theme for this year’s VR Marketing Makeover is “OK, I have a website…now what?” Winners & Runners-Up For This Makeover Can Be Found Here. If you already have a website, great! We will be

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Vacation Rental Marketing Makeover Session 1.9: The Pages Every VR Website Needs

If you haven’t heard, I am working to totally makeover one lucky vacation rental owner’s marketing portfolio live (and step-by-step) for my subscribers to follow. You can read all the prior posts here. You

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Facebook Penalizing Owners/Managers Who Ask For Likes or Shares

I wanted to share an announcement that is relevant to anyone who uses Facebook to marketing their properties… Facebook just came out with a formal statement declaring that anyone who asks for Likes

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Vacation Rental Marketing Makeover Session 1.5: The Insider’s Guide

If you haven’t heard, I am working to totally makeover one lucky vacation rental owner’s marketing portfolio live (and step-by-step) for my subscribers to follow. You can read all the prior posts here. If

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