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Category Archives for Assembling The Framework

Vacation Rental Marketing Makeover Session 1.3: 4 Changes That Generated 6 Bookings In 10 Days

If you haven’t heard, I am working to totally makeover one lucky vacation rental owner’s marketing portfolio live (and step-by-step) for my subscribers to follow. You can read all the prior posts here. So

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Two Little Letters That Can Squeeze Inquiries Into Bookings

According to my research, if you are not using a “P.S.” in your vacation rental emails, you might be missing out on lots of bookings. At one time or another, you’ve probably received an email with

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Web Chalet

Difficult Interview With A Vacation Rental Software CEO

If I had to list two themes that most vacation rental owners DON’T understand… The decision to build their own website would go right along with “hire a photographer to take professional

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Vacation Rental Websites Are Meant To Be Skimmed, Not Read

I get a lot of requests for vacation rental websites evaluations and one of the biggest mistakes owners make is writing their description for readers, not skimmers. Let me explain… Travelers in the

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