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Category Archives for Vacation Rental Owners

3 Days To Contemplate. 2 Minutes To Implement. 10% Increased Yearly Profits.

  About 2 years ago I welcomed a new investor to my vacation rental company and one of the first things we did was increase the prices across the board. This was a little bit difficult for me because

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What If I Googled Your Rental Right Now?

  Let’s face it: consumer research these days is done on the web. So when travelers hear about your rental, or perhaps stumble across it on VRBO, you can bet they’re going to cross-reference those

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“The Best” Thing I Have Learned In 2 Years?

I started Vacation Rental Marketing Blog about 4 years ago and it’s been a roller coaster learning curve for me. You see, I have experience generating bookings for vacation rentals. But I am NOT an expert

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Vacation Rental Photographer Test: Before and After

Debbie Martin, the owner of Pilrig House Apartments, was not unlike a lot of my subscribers. Her fleet of 3 apartment rentals in Scotland was a good, thriving business. She had been a previous finalist

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Article Archive

Every week, thousands of vacation rental owners/managers get my newsletter. If you aren’t on my list, you can sign up for free HERE. In case you missed any previous posts, here they are ordered by

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Naming A Vacation Rental – Why Your Property Needs A Name

If you are serious about your vacation rental, you need to represent something. This article explains how to go about creating a name brand so that vacationers will be drawn to your identity.

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Vacation Rental Pictures: The Before & After

OK so you’ve heard me say it time and time again: photographs are perhaps the most defining factor in setting yourself apart from your competition and booking more nights. But you still haven’t quite

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Good vs. Great Vacation Rental Photography

One of the most popular articles I’ve ever written was a case study about the “Value of Professional Vacation Rental Photos.” If you didn’t read that piece and gain a new perspective

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Vacation Rental Websites Are Meant To Be Skimmed, Not Read

I get a lot of requests for vacation rental websites evaluations and one of the biggest mistakes owners make is writing their description for readers, not skimmers. Let me explain… Travelers in the

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How Much Are Good Vacation Rental Photos Worth?

It’s no secret that having great photos will help increase bookings at your vacation rental. And so I decided to do an experiment pitting average vacation rental photos up against professional ones. Anyone

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