The Feeling of Premium is a hospitality operations model best described as “having thought of all the little things.”
You’re likely familiar with The Feeling of Premium in your daily life: the packaging of a product or service that you hold in high regard, the extra or bonus touches you're gifted, the quality item that's normally skimped on.
Beyond the standards of cleaning and safety (which you're likely already doing) VRMB has coined The Feeling of Premium in vacation rentals are the small, thoughtful gestures that go into correspondence and home prep that let the guest know you've thought through everything.
The result of achieving The Feeling of Premium is like a mist that guests can’t quite put a finger on.
When done effectively, investing in "premium" aspects of your hospitality enhance the value of the booking, churn out 5-star reviews, stimulate repeat and referral bookings, while simultaneously reducing the amount of irrational complaints.
Note: It's a common mistake to associate this concept exclusively with luxury, but it applies to any price-point or home type. The Feeling of Premium transcends conventional comp sets.
Thank you for the opportunity to share with you our vision for The Feeling of Premium. As a member of VRMB Communities, access full recordings, case studies, and how-to discussions around the this workshop and more.