Listing Site Independence is oldest existing marketing framework for independent owners and managers to build a more diverse marketing presence and cultivate direct bookings.

Since most owners and managers start their vacation rental businesses without a business plan, it can be easy to start associating listing sites like Airbnb & Vrbo with marketing success. But doing so can be dangerous: tying your success to the performance of a large corporation. 

VRMB has identified the four primary stages of independent marketing growth: Give it a Go (Part 1), A Strong Foundation (Part 2), Assembling the Framework (Part 3), Growth Mode (Part 4), each of which is comprised of very particular corresponding marketing activities. 

Each of the marketing activities has been prioritized based on its ROI and speed of implementation. Start at the left and work your way to the right. 

Steps for Stage 1 of Vacation Rental Marketing
Steps for Stage 2 of Vacation Rental Marketing
Steps for Stage 3 of Vacation Rental Marketing
Steps for Stage 4 of Vacation Rental Marketing

One of the most important lessons from the Listing Site Independence framework is the prioritizing of marketing activities into individual steps in order to avoid overload. 

Once you identify what Stage you currently fall into, the 4 Stages of Listing Site Independence presents you with individual steps needed to get to the Stage you want to go. 

Thank you for the opportunity to share with you our vision for Listing Site Independence. As a member of VRMB Communities, access full recordings, case studies, and how-to discussions around the this workshop and more.