Inspired by the world of collector's items and antiques, VRMB's Theory of Limited Edition is an 8-part branding checklist that can help any vacation rental professional build a one-of-a-kind moat around their business.
Limited Edition is a way of thinking about your success by distancing yourself from the slippery commodity slope to the bottom.
The Theory of Limited Edition begins with the recognition of one brutal fact: the vacation rental industry is changing rapidly and with change comes stress:
- How do I compete with the cheaper rentals down the block?
- How do I compete with the big box managers headquartered elsewhere?
Since doing business on our terms is a non-negotiable for many vacation rental professionals, VRMB chose to respond to these questions unearthing a powerful checklist of activities that do not scale.
We argue these Limited Edition gestures are the most effective use of the independent's time, energy, and marketing budget. They encapsulate the priorities that empower a small RBO (rent by owner) or VRM (vacation rental manager) to scale...on their own terms.
When implemented, Limited Edition factors directly correlate with your ability to sustain market shifts and industry corrections. The Theory of Limited Edition is synonymous with sustainability and survival.
Thank you for the opportunity to share with you our vision for Limited Edition. As a member of VRMB Communities, access full recordings, case studies, and how-to discussions around the this workshop and more.