Jeff Jensen and his team of concierges at Utopian Luxury Vacation Homes believe that personalization is luxury: that placing your favorite newspaper or a hat from your alma mater in your vacation rental can convey thoughtfulness and win repeat business.

But in order to personalize you need to know something about those guests — something personal. So from the moment of receiving the inquiry, Jeff’s correspondence team embarks on an information gathering mission to learn as much as possible about the guests: data that then gets put to good use in curation of the actual stay.

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