We've gotta deal with it: video is the dreaded yet preferred communication medium of the future.
Vacation rental owners and managers who figure out how to use it now (or at least not be totally uncomfortable with it) are focusing on the long run. And those who focus on the long run almost always win.
So when TNW reported that Facebook now allows you to respond to posts with video, it should get you thinking about how to communicate with guests of the future.
Now hosts can respond live to a guest's question. Respond live with a host's suggestion. Respond live to share a last minute vacancy or a personal perspective.
"Video responses are currently supported on desktop, iOS and Android. To use the feature, simply click on the camera icon next to the comment section and upload your own video."
If you recognize this opportunity and want to begin implementing some element of video today, try the Digital Handshake training created by Will Franco of JiveSystems.
Will's simple video messaging technique helps hosts establish trust, convey personality, and ultimately enjoy more bookings from guests who want to be sure who they're staying with.
And if recorded video isn't your thing -- if you're more of an au natural sort of vacation rental host -- Facebook is also rolling out live streaming video to everyone (translation: you cannot escape it, video is everywhere, choose one that you're willing to experiment with and dive head first.)
Matt Landau is the Founder of the VRMB and the Inner Circle, two online resources dedicated to helping vacation rental owners and managers generate more bookings.
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