Google+ Splitting Into Two Branches (Now All But Dead)
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Alert: This Is Precisely Why I Never Trusted Google+…

Google just announced that it would be all but officially shutting down it’s highly touted Google+ by splitting it up into two different entities: Photos & Streams.

“Google Plus was always two big things…” said their Senior VP of Products before going on to say some other stuff.

Note the key word (past tense): was.

Image Source: TechCrunch, Google+ Is The Walking Dead

John Brandon in an article from Inc. reiterates, “When Google closes a door, they rarely open a window. The reason they are splitting up these services is because they want to save their investment in them and salvage the code before shuttering Google+ once and for all.”

So guess what that means?

Anyone who has been spending honest hours building their vacation rental’s Google+ reputation may be having the rug pulled right out from under them, over night…with absolutely nothing to show for it.

Listing sites have already done this with increased fees and they’ve done it with your right to communicate with the absolute strangers who are about to become temporary possessors of the most expensive thing you own in your life.

I’ve said it once and I will say it again:

Anyone who is putting all (or most) of their VR marketing eggs in one basket controlled by a third party company (ex. VRBO, Airbnb, Google+, Facebook) is at risk and should consider “diversifying” today.

In relying on these platforms, you’re not just agreeing to their terms and regulations…

You are agreeing to the possibility that they will “pull a Google+” and change the entire terms of the playing field!

Follow The LIVE VR Marketing Makeover and build your own sustainable and indestructible brand online today…it’s not too late.

 

About the Author Matt Landau

Matt Landau is the Founder of the VRMB and the Inner Circle, two online resources dedicated to helping vacation rental owners and managers generate more bookings. Google+ | More Posts (230)

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