In any industry, research and transparent data are important to learn and evolve. But in our industry, we face two problems:
1) We’re so new that very little data exists
2) The data that does exist is hoarded by the larger corporations.
This workshop summarized in the video above (and shown below) was the first step in peeling back the layers on perhaps the most important player in our industry — the guest — so that we can understand them better and thus deliver a more optimal service.
In recent years, the way that people are booking vacation rental properties has dramatically evolved. This research, the first of its kind, will enable property owners and managers to successfully evolve alongside their consumers and the industry at large.
Rachael Plitch MITs Sloan School of Management
Just participated in the “presentation”! Kudos to you! You up’d your graphics game – and delivery. Privileged to be on this journey learning, learning, learning!
Julia Branch Hill Paradise Found Florida
The material gathered by Rachel and you was extremely insightful and affirming! I’m glad you’re doing it for the IC. Everyone should see this.
Amy Greener Blue Mist Cabins
Matt Landau is the Founder of the VRMB and the Inner Circle, two online resources dedicated to helping vacation rental owners and managers generate more bookings.
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