I'm working at my desk at 2:48am when my buddy Tina Upson over at LiveRez emails me a quote in real-time from Amsterdam where Simon Lehmann, the President of Phocuswright, is on stage speaking at VRMA Europe (thus the time difference). "Anyone here who believes they can build their own brand, I wish them good luck. But it is a sheer illusion. Building an online brand is not possible[sic]"
What are everyone's thoughts on this matter?
Matt Landau is the Founder of the VRMB and the Inner Circle, two online resources dedicated to helping vacation rental owners and managers generate more bookings.
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