“If at first you don’t succeed….just give up!” Said no entrepreneur ever! – VRMB
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“If at first you don’t succeed….just give up!” Said no entrepreneur ever!

I'm working at my desk at 2:48am when my buddy Tina Upson over at LiveRez emails me a quote in real-time from Amsterdam where Simon Lehmann, the President of Phocuswright, is on stage speaking at VRMA Europe (thus the time difference). "Anyone here who believes they can build their own brand, I wish them good luck. But it is a sheer illusion. Building an online brand is not possible[sic]"​

What are everyone's thoughts on this matter?

P.S. I have to credit the title of this blog post to Gary Troy Miller of Muskoka Pines Vacation Rental who said it on a Facebook thread debating the subject matter above.​

About the Author Matt Landau

Matt Landau is the Founder of the VRMB and the Inner Circle, two online resources dedicated to helping vacation rental owners and managers generate more bookings.

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