How To Resuscitate Dead Vacation Rental Guests (Without Annoying Them) – VRMB
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How To Resuscitate Dead Vacation Rental Guests (Without Annoying Them)

 

I received a phone call from what appeared to be a telemarketer this morning:

“Hello Mr. Landau…how are you today?”

So as usual, I cut right to the chase.

“What is this call regarding?”

“It’s regarding your annual teeth cleaning here at Dr. Silvia’s Dentist in Obarrio. You came around this time last year and while we know you’re always in and out of the country, we wanted to know if you’d like to schedule another appointment?”

And with that, she stopped me dead in my tracks.

This was not a solicited phone call: I never asked the dentist to remind me about an appointment.

I was a dead lead to them who would have never looked up their phone number or walked into their office on my own.

And yet I totally appreciated their initiative and booked my appointment on the spot.

The Dentist Story Is Relevant Because…

Not terribly unlike a dentist check-up, a lot of travelers visit the same destination at the same time every year (meaning they start planning at roughly the same time every year too).

Most owners and managers leave these leads dead in the water when, in many cases, a preemptive front-of-mind reminder is all that’s needed to rejuvenate the lead and convert it to a booking.

Contrary to what you might think, sending a reminder is not annoying or spammy when it follows these three rules:

  1. You are sending the reminder to a past client who enjoyed your rental
  1. The reminder is sent at a relevant time (in other words, a reminder to book again for next year sent 2 months after they just left isn’t too effective)
  1. The content of your message is personalized (not generic mass mail) and the offer is tastefully presented

Hack The Traditional Reminder Note: Bring Leads Back To Life

As vacation rental marketers, the one thing we’re usually running low on is resources.

Time and money are always short.

And so I wanted to share a fantastic new company that gives us inexpensive access to perhaps the most personalized and unexpected reminder of all time: a handwritten note (hint: each handwritten note is $5).

[wpsharely id=”12532″]

A member of my Inner Circle recently turned me on to Mail Lift.

Screen Shot 2014-11-09 at 7.36.29 AM Screen Shot 2014-11-09 at 7.37.05 AMIt’s a service that will hand-write your letters and send them off to your guest (at pre-designated times) for $5 per envelope (includes first class stamp).

Meaning, from the comfort of your desk or kitchen table, you can send lovely hand-written reminder notes to guests for basically the cost of a beer.

Seems like a great idea for “Thanks For Staying, Come Back Soon” notes, “You Booked With Us Last Year Around This Time, How’s Everything Going?” notes, and “You’re Our Best Guest Ever, Just Wanted To Say You’re Awesome” notes sent out at the touch of a button.

“Our client reactivated 37% of dead leads with a single hand-written note. Personal touch is the new way of connecting with people.”

[/wpsharely]

Try it out and report back with your findings: considering that hand-written notes are so rare nowadays, I’m guessing we’ll be amazed by the response.

Note: I haven’t used this service yet (nor am I affiliated with them in any way).

About the Author Matt Landau

Matt Landau is the Founder of the VRMB and the Inner Circle, two online resources dedicated to helping vacation rental owners and managers generate more bookings.

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