VRMB (aka. Vacation Rental Marketing Blog) is a free resource designed to help vacation rental owners generate more bookings. You'll find that all content on this site is strategically placed in 1 of these 4 stages, helping save time and get results...
(To see articles related to one of the four stages, click on the image above)
Who We Serve
Around the turn of the century, property owners and managers began offering their empty vacation homes to early adopting travelers as alternatives to hotels. Whether stumbling into the industry by accident or leaving behind lucrative professional careers, most hosts had in common a certain entrepreneurial spirit: a desire to be our own boss and assume the risks/rewards of our hard work.
Part of our entrepreneurial mentality involves marketing. Yet because the vacation rental industry is so new, there exists very little qualified advice to help us DIY'ers generate more bookings without relying on the major listing sites. VRMB serves these folks. It aims to help us all close the learning gap with the hope that more educated hosts will equate to a more healthy industry.
No matter your skill level where you fall on the growth curve, with the right attitude, VRMB can help you achieve great new results with your vacation rental business.
What We Do
VRMB is a free resource that documents the industry’s best practices in order to close the learning gap between newcomers and the biggest brands in vacation rentals. We give all our information away for free and occasionally ask for social shares or comments in exchange for our efforts.
Utilizing the "taxi driver" mindset of connecting people with places and things, we publish weekly blog articles, learning exercises, and case studies with the hope that "the more we document about the industry, the more we can all grow."
We aim to create frameworks that stand the test of time. We aim to help you build a vacation rental business that will last generations.
Thanks to a bit of luck in transitioning from the role of travel journalist for the largest luxury travel agency in Costa Rica, Matt Landau had learned most of his success the hard way. But with a degree in Economics, Matt was obsessive about documenting what worked, what didn't, and most importantly, why. And when he began sharing those tips with other owners and managers, a magical thing happened...
Because most professionals in this new industry work alone or in small teams, they rarely have the opportunity to meet other people "just like them." So when these tips began trading hands and the feedback and improvements began rolling in, VRMB became "the conveyor belt of best practices"...constantly refined and adjusted with time.
In just 5 years, VRMB now averages 20,000 motivated visitors per month and the Inner Circle (our private community that financially supports the free blog) has grown to nearly 800 members.
Everything you will see on VRMB is deeply rooted in 5 core values:
- Generosity (Help, Don't Sell)
- Empowerment Through Learning
- Innovation: Breaking The Status Quo
- Empathy For People, Places, & Properties
- Enthusiasm & Positive Thinking
VRMB started off simply helping people generate more bookings. But as we have grown, we have taken to building sustainability and practices that create more freedom in our lifestyles. We resonate most with people who see a property as more than just a way to generate extra cash on the side: rather an investment in their lifestyle and their future.
Are you ready to get started? Check out the recent posts in our blog or grade your listing site independence. For those of you who are feeling more adventuresome, join our Inner Circle community and start your journey to a sustainable vacation rental business.
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