Kristi Kautz used to work in the digital entertainment space, so she was familiar with the world of influencers before her property manager Brad Klopman of The CoHost Company suggested offering a few free nights to some instagram influencers in exchange for a fresh set of photos. The tactic ended up becoming a way to unlock their vacation rental, Starship Landing Retreat, to the right kinds of travelers.
If you want to innovate like Kristi, consider a demo with our friends at PointCentral (free HVAC Analytics included from this landing page): https://www.pointcentral.com/vrmb/
Here are some links and profiles mentioned in the episode:
Matt Landau is the Founder of the VRMB and the Inner Circle, two online resources dedicated to helping vacation rental owners and managers generate more bookings.
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