Behind every great vacation rental is a destination ambassador who introduces the town or city to visitors in a fun and authentic way. Sometimes it's through interior design and decor: . Other times, it’s through tips and introductions in the local community. And when choosing the right property for vacation, I tend to look for a combination of both: a property that tells a story — whatever that story might be.
Back before tourism was such big business, Florida was known for it's slower pace of life: small towns were powered by mom and pop shops, kids would roam freely, and things were simple and easy. Things were quaint, but great. This era is fondly referred to as “Old Florida” — and it’s all but disappeared with the onset of technology and development — once quaint beach destinations are now home to resorts and expansive strip malls. But remnants of Old Florida charm do still exist if you look for them carefully. And vacation rentals are a great place to start.
My ambassador of Old Florida was Nancy McAleer, of Sirenia by the Sea, who lives most of the year with her husband Michael in Montreal — some 1500 miles away. Nancy's part of an increasingly growing kind of vacation rental professional who manages their vacation rental businesses from afar with the help of technology and old-fashioned persistence. When you ask Nancy if she thinks a remote host can achieve the same quality as a host who lives on-site, she’s almost offended — claiming when done properly, the remote recipe works even better because it forces you to be almost overly-prepared for anything that might come your way. Nancy's vacation rental story starts off like many: adversity forced her to find a new path forward.
Throughout my visit, despite meeting so many people from so many different walks of life, everyone spoke a common language of AMI and that’s a powerful thing. For a vacation rental destination, when both the residents, business owners, and visitors have a precise understanding of what’s being offered and what is not, there’s synergy there, collective wisdom seems to thrive.
Each destination and host has multiple layers to its success. So we decided to pull back the curtain and share commentary on the people, places, and best industry practices that made this destination so unique.
The following series of videos are designed to help better understand Nancy's secrets to success. Watch each short clip and think about how it might apply to your vacation rental business.
When considering investing in a vacation rental home, there are two layers of research that Nancy recommends: the first is to investigate city data such as crime, household income, taxes...etc. The second layer is the more granular vacation rental deep dive: browsing the major listing sites to gauge the supply (inventory) and demand (occupancy calendars) of the local market.
This is an unusually helpful aspect of the major listing sites like VRBO and Airbnb: one can actually predict, with a fair degree of certitude, how an investment will perform based on comparables. Recommended Research Tools: Airdna (data and insights), Inside Airbnb (data)
When getting started in the vacation rental industry, it's hard to know exactly what guests will expect to be in your home. Nancy found that the easiest way to equip a vacation rental is to assume the role of "high maintenance" vacationer.
While it may be a more expensive investment upfront, the "high maintenance vacation home" leaves little room for disappointment and commands higher nightly rates.
A lot of vacation rental owners manage their properties from afar. And thanks to technology, with Nancy we learn that remote hosting is easier today than ever before.
In addition to Your Welcome Tablet and the internet, Nancy practices a preemptive style of management that begins way before the guests arrive. She combines that with simple phone/text correspondence to ensure that guests are taken care of as well (if not better) than if she was living next door.
When getting started, consider seriously the quality of items to put in your home. From a sheer investment standpoint, high-quality products that are durable end up costing you less in the long run (shout out to Abundle!)
Durable furnishings also generate 5-star reviews, which gives you the momentum and social proof needed to earn the investment back sooner rather than later.
What one single item gets featured the most in your reviews? Nancy says it's her towels. Splurging on extra comfortable towels is not just a way to generate 5-star reviews...it's a way to command a higher nightly rate.
Find "the little things" -- the items that don't cost an arm and a leg, but that really make a difference in the guest experience, and double-down.
Matt Landau is the Founder of the VRMB and the Inner Circle, two online resources dedicated to helping vacation rental owners and managers generate more bookings.
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