I think professional hosts AND seasoned travelers would agree: the best kinds of vacation rentals feel like home.
They’ve got more than just a bed, a kitchen and some keys. They’ve got the feeling that someone has actually put some thought into this: that the owner or manager has actually slept in this property and gone through the various things that one might need living there day to day.
Now, the wonderful thing about our new industry is that every host describes home slightly differently: this gives personalities room to shine through. And for some that takes the shape of culture, to others family. And for some people like Damien Harris, it’s nostalgia. Literally speaking, his business Picasso Suites is a fleet of vacation rentals in central Barcelona. But figuratively, it's a reference the most meaningful time in his life. Barcelona is where he started his first business, it’s where he fell in love, it’s where he was first introduced, to the shared economy, deciding to host complete strangers in his guest room way back before HomeAway or Airbnb ever existed.
Whenever Damien talked about people he missed or milestones he achieved in Barcelona, he got this nostalgic glimmer in his eye. And over my contentious "shared economy" days in Barcelona, through his property and his personal connections, Damien would pass some of that glimmer on to me.
Each destination and host has multiple layers to its success. So we decided to pull back the curtain and share commentary on the people, places, and best industry practices that made Barcelona and Damien so unique.
The Learning Center
The following series of videos are designed to help better understand Damien's secrets to success. Watch each short clip and think about how it might apply to your vacation rental business.
1. The Essence of Hospitality
Damien got started with vacation rentals before Airbnb existed. He was hosting people in his home for the enjoyment (the income was fun too). While some of those original elements of his hospitality were unreplicable, it became something of a template for his now-thriving property management business.
2. Duplicating Damien
One of the things we hear from a lot of professional VR hosts is "I wish I could duplicate myself." But can also be seen as a weakness of the business. Damien aims to "duplicate" himself using a balance of technology and in-person charm (in the form of staff).
3. Staging a Demonstration
Barcelona is one of the most controversial vacation rental cities in the world. Damien got to experience this up-close when one of his apartments was "infiltrated" by demonstrators -- he gives them credit for creativity. You can see the full article on this incident below...
4. The Gamechanger
What do vacation rentals mean to Damien? They are a gamechanger. Not just in terms of income, but as a father, they make his travels less stressful and all-the-more enjoyable.
5. Management from Afar
Damien manages his Barcelona apartments from Berlin. This requires a unique dose of problem-solving in order to make sure things are smooth. Sometimes we see that managers from afar can teach on-site managers a whole lot (and of course, vice versa) because they're forced to break problems/challenges down to a molecular level.
6. Where to Draw the Line?
Airbnb has cultivated this incredible generation of hospitality professionals. But it has also created a weird space in which some hosts feel like they're doing you a favor by letting you stay. When charging real dollars and competing with the hotel down the street, Damien believes there's a certain duty to run a true business in which the guest is always right.