Carolina Beach is a quintessential American family beach destination. Located about 30 minutes from Wilmington, North Carolina, it’s an 8-mile strip of oceanfront with huge new beach houses set up on stilts beside older wooden beach houses reminding everyone who’s boss.
When going on vacation, some people want activities and non-stop adventure. In fact, that’s usually me: I usually want to experience everything a destination has to offer and there’s never quite enough time in the day to pack it all in! But there’s a whole separate kind of vacationer who just wants to relax.
For these travelers, a vacation rental is ideal because of spaciousness and privacy: it’s the central place where a group can hang together, but still have enough room to themselves — you know, not step on each others toes. It’s the complete opposite of huddling around a hotel bedroom or jam packing a mini fridge. And when I arrived in Carolina Beach, I had been traveling non-stop for 4 weeks, and I’ll be the first to admit: I was in need of some down-time with my team. Fortunately, Carolina Beach Realty specializes in this kind of vacation. And fortunately, its proprietors Jim and Jennifer Kits read between the lines.
I met Jim the first morning at my VR Luna Sea, an 8-bedroom behemoth located directly front and center on Carolina Beach. Jim arrived, as he tries to do as often as possible, with coffee and donuts. But most unusual was his path getting here.
Carolina Beach: Deconstructed
Each destination and host has multiple layers to its success. So we decided to pull back the curtain and share commentary on the people, places, and best industry practices that made this destination so unique.
The Learning Center
The following series of videos are designed to help better understand Nancy's secrets to success. Watch each short clip and think about how it might apply to your vacation rental business.
1. I Fell Into This
Jim and Jennifer Kitts fell into their vacation rental business. After having their first child, then buying the family real estate company, and sniffing out the untapped potential of short term rentals, their innovations and trailblazing have created a well-rounded version of success. Jim a
2. The Ups and Downs
The vacation rental industry isn’t for everyone. And it’s certainly not as easy or stress-free as it might appear. So when Jim walks us through the journey his family took to get here, it serves as a nice reminder that serendipity, combined with persistence through some of the harder times can be a recipe for great success.
3. Giving Back
Jim and Jennifer love to give back. From hiring local to finding causes near and dear to their hearts, Jim shares two kinds of ways any vacation rental business can contribute to their local community.
4. Finding a Sweet Spot
Strengthening one’s brand can be done all the time, and Jim is quick to point that out. But in terms of growing other elements of the business, Carolina Beach Realty recognizes the sweet spot it’s in: by tightening the bolts on the current variables, the Kitt’s create a more predictable and sustainable future.
5. The Business of Smiles
Many hospitality enterprises are in the business of making people smile. And by finding some of the other operations in your area that do it too, unique partnerships can emerge.