I've never really liked cold weather and the last time I went skiing was like 25 years ago. So in traveling to Park City I planned to find out what makes a quintessential ski vacation so popular? But as a hidden bonus, inner circle member Jeff Jensen and the team at Utopian Luxury Vacation Homes taught me a big lesson about the future of luxury travel!
What makes a quintessential ski vacation so popular? Hint: Choosing the right vacation rental can act as a gateway.
The exciting news is that it's stuff all owners and managers can do...
For those of you who lean towards the luxury end of the vacation rental market, Jeff and Utopian Luxury Vacation Homes is a really intriguing episode for a few reasons:
- Jeff and his Utopian team have a luxury presence in 9 different cities, which is one of the biggest luxury vacation rental businesses I know about
- As revealed in our podcast interview with Jeff, Utopian's experience curation plays into the hands of the little guys -- the smaller you are, the more you can crush this
- Selling additional services like in-home chef and ski butler fittings can be additional income streams
- Finding local operators with a great story (aka. the local celebrity) can turn any "normal" experience into a memorable one for your guests.