Feeling of Premium

The Feeling of Premium is a staging model best described (from the perspective of the guest) as “having thought of all the little things.”

You’re likely familiar with The Feeling of Premium in your daily life: the packaging of a product or service that you hold in high regard, the extra or bonus touches you're gifted, the free quality item that's normally skimped on. 

Beyond the standards of cleaning and safety (which you're likely already doing) VRMB coined The Feeling of Premium: the small, thoughtful gestures that go into correspondence and home prep that let the guest know you've thought through everything. 

The result of achieving  The Feeling of Premium is like a mist in the air that guests can’t quite put a finger on.

When done well, investing in "premium" aspects of your hospitality enhance the value of the booking, churn out 5-star reviews, stimulate repeat and referral bookings, while simultaneously reducing irrational complaints. 

Note: It's a common mistake to associate this concept exclusively with luxury. Rather, The Feeling of Premium applies to any price-point or home type. It transcends conventional comp sets.