The Force Field is a status acquired when an independent vacation rental business has effectively defined their goals and hit their sweet spot. It is characterized by less stress, defense from market shifts, and a deeper sense of purpose.
VRMB has unearthed the fundamental principles beneath the surface of the most successful vacation rental businesses over time, and throughout the world. These principles, when activated, form a Force Field around your business. Here are some of the themes:
- Disruption: Look to invest in things that others in your region can not do, will not do, or have never done before
- Curation: Treating every guest like a VIP. When a VIP visits, you take notes and present curated suggestions they would like most.
- Reciprocity: Generosity earns trust and respect — the most valuable asset for the long-game.
- Independence: Freedom and doing business on your terms: using all the resources available, knowing what you are signing up for, and being prepared to make a move if you desire.