Help, Don’t Sell
Help, Don’t Sell is a strategy of marketing your vacation rentals that entails giving away valuable information about the area in order to earn trust and respect from your prospective guests before they have even inquired.
Most independent owners and managers have a tremendous amount of local knowledge that is of interest to visitors.
And many share that knowledge when asked by a guest (often regurgitating the same local insight over and over again).
VRMB's Help, Don't Sell mantra proposes becoming a hub of free local information (you need a website for this) free from sales pitches. It leverages the most powerful sales tactic in the world -- reciprocity -- to generate bookings down the line.
When asking, “What visitor can I help today?” we enter into an entirely different mental universe than if you ask, “Who can I convince to reserve my rental today?”
As our cottage industry has gotten more competitive, with many Airbnb hobbyists clamoring for short term gains, HELPING is one irrefutable long-term marketing technique thing that attracts quality guests who respect your vibes.