The Theory of Limited Edition is a branding strategy that was inspired by the world of collector's items and antiques. The Theory acts like a prism through which any vacation rental professional (or small business really!) can build a one-of-a-kind moat around their business.
The four primary pillars of Limited Edition spell out FLoSS:
- Family owned or operated
- Locally-based (not headquartered elsewhere)
- Specialized in a particular property type
- Surprising in a delightful (not unpleasantly) way
These pillars, when repeated in all levels and forms of communications, emerge as THE best way to stand out from the competition. But repetition almost to the point of exhaustion is key (this is why FLoSS is such an apt acronym).
By channelling what makes our business small, real, and meaningful to the community, we distinguish ourselves and attract like-minded guests.
And not unlike collector's items, those who are attracted to your limited edition offering tend to be like-minded humans: they end up becoming friends! What an extraordinary byproduct of small business!
The Theory of Limited Edition cuts through the noise of commodity vacation rentals and branding nonsense: it encapsulates the things that make our Cottage Industry unique: the inherent features that empower a small RBO (rent by owner) or VRM (vacation rental manager) to achieve your own version of success...on YOUR own terms.
Thank you for the opportunity to share with you a summary of Limited Edition. As a member of VRMB Communities, you can access the full Limited Edition 2.0 video presentation, along with our "Vault" of learning materials & discussions around independent vacation rental business trends and more.