One of the most popular articles I’ve ever written was a case study about the “Value of Professional Vacation Rental Photos.”
If you didn’t read that piece and gain a new perspective on photos, well, then you ain’t getting excited about nuthin’.
I talk with A LOT of vacation rental owners every week and without a doubt, the biggest mental hurdle keeping them from hiring a professional photographer is price.
But I just don’t understand it. WHY would you even think twice about spending $100 or $200 or even $300 giving your property a photo-makeover (that will generate plenty of new bookings) when you have no problem spending that money on items like coffee makers, TVs, or nice linens to better stock the property itself?
Professional photos generate more money than all of those combined!
And I’m not saying everyone has terrible photos either. Yours may be good, but they’re probably not great.
Anyways, the answer is almost always, “I know! I know! I need to get the photos!” But it’s not unlike a paying bills or job hunting or planning a vacation. Putting off professional photos doesn’t get you anywhere. And to give you some inspiration, here’s a shot I took of our bedroom and then the exact same shot taken by a professional photographer ($220 for the entire apartment).
I’m in the process of doing a few more experiments that look at the value of good photos, but in the meantime, I thought the above contrast was quite striking. Take a look at the two photos: one is GOOD (taken by this guy right here), the other is GREAT (professional). You can’t tell me that an investment like that isn’t worth 10x of what we paid for it! The mermaid looks sexier, the bright greens pop, the bed in the second picture looks like a fluffy cloud! A fluffy cloud for pete’s sake! So ask yourself the question: Do you want to be a good vacation rental owner? Or a great one?
Matt Landau is the Founder of the VRMB and the Inner Circle, two online resources dedicated to helping vacation rental owners and managers generate more bookings.
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