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IDEA: Instead of coming up with a big long list of New Years resolutions, which you will likely forget or lose or ignore, distill your greatest vacation rental ambitions down into 3 words. This takes time, input from others, and ideally some kind of wine. But once defined, these three words become your North Star: the simple and memorable mantra: the guiding principle that gets baked into everything you do.
Your three words need not be a cohesive thought. They can be three thoughts, independent of one another. For example, if you want to acquire more properties, improve your technology stack, and rest more, consider Owners. Tech. Sleep. If you want to improve personalization, offer more experiences, and make each guest feel like a VIP, consider the word Curate. If you want to get over your fear of being on camera and leverage the power of video, consider the word Video.
Matt Landau is the Founder of the VRMB and the Inner Circle, two online resources dedicated to helping vacation rental owners and managers generate more bookings.