A Hub for Vacation Rental Marketing Breakthroughs
In an industry barreling towards automation and uniformity, VRMB is a community of pioneers betting boldly on hospitality's human core.
Douro Valley '26
Visionaries Gathering Portugal featuring 25 of Europe's top vacation rental minds.
As featured in
Skift
Phocuswire
The New York Times
Forbes
Our Focus
The Next Generation
of Vacation Rental Growth
Breakthroughs are the highest expressions of ourselves in hospitality. These pinnacles of courage, meaning, and love are not outliers: they are magnetic north stars guiding us into the future.
Conventional Growth
- Analytical
- Linear
- Comfort zone
- Predictable
- Based on historical data
- Established
Breakthroughs
- Experiential
- Exponential
- Trailblazing
- Surprising
- Received from the universe
- Unprecedented
Benefits of
Experimentation
Experimentation is the basis of VRMB innovation. Bold investments (without guaranteed outcomes) in ourselves and our potential has benefits across all fields of vacation rental growth.
Defensible moat
Makes it nearly impossibe for others to copy, replace, or outperform us.
- Better storytelling
- Clearer vision
- Competitive separation
- Command top dollar
- Growth on our terms
- Less stress
Creative Problem Solving
Keeps us on our toes, constantly learning, actively listening, and finding our flow.
- Zig where others zag
- Reveal hidden opportunities
- Composure in uncertainty
- Decisiveness in the unknown
- Greater adaptability
- Better relationships
Our Thesis
Inward Growth Unlocks Outward Possibilities
As technology accelerates, businesses investing in their human core are entering a golden age of differentiation and abundance.
- Private Equity Mom and Pop
- A remembering of who we are, what we stand for, and why we do what we do.
- Artificial Authentic
- As A.I. accelerates our world, the value of real, genuine, authentic hospitality is infinitely more in demand.
- Mass-Production One-of-a-kind
- The rise of chain hotels created demand for lodging with character, personality, and uniqueness. Our industry was born!
- Scale Deeper Relationships
- Drawing a line in the sand, rejecting mediocrity, investing in people with relationships as new KPIs.
- Scripted From the heart
- Heartfelt hospitality: the source of memories, loyalty, and differentiation. Let's go off-script!
- Automation Personal Touch
- A.I. is freeing up the time and bandwidth to get back in touch with the personal side of hospitality.
- Digital In Real Life (IRL)
- People are yearning to get out of the house and connect. Live events where we can be present is the future...we're betting on it.
VRMB Case Studies.
VRMB works with vacation rental companies to generate creative breakthroughs in your business. Here are some examples:
The Power of Saying 'No'
(WE RECOMMEND YOU SCREENSHOT OR SAVE THIS IMAGE)
A Clearer Vision
Operation Radio Delilah
(WE RECOMMEND YOU SCREENSHOT OR SAVE THIS IMAGE)
The Open (Closed) House
(WE RECOMMEND YOU SCREENSHOT OR SAVE THIS IMAGE)
The Maestro
A Creative Muse for Business Leaders
VRMB Founder Matt Landau is obsessed with the future of business and unconventional growth. He's been focused on hospitality since running his own operation in 2006.
Matt has worked with a range of vacation rental leaders in a range of different ways. If you'd like to collaborate, please reach out and share your story (matt@vrmb.com)
“Matt's wide open mind shoves me out of my comfort zone and into being just me. He's leading us down the right path an I'm right behind him.”
“I have seen a lot of presenters and facilitators across many industries. However, I have never seen anyone like Matt with the talent and the passion to facilitate and drive a peer group to a resolution.”
“Matt's call for human connection is speaking to the feelings of emptiness that many feel within: an alienation from our business. The insights and deep concerns apply to the human quality of our experiences.”
“Matt's at the very beginning of something very very big. It's gonna be a tidal wave and we're all gonna be caught up in it. Matt's able to help people do something about it.”
“Matt's work with our team was incredible! With simple language, he created profound moments over and over again, and it led to a new awakening within our company; a new way of seeing ourselves that has persisted.”
Help, Don't Sell
VRMB Concepts
10+ years of vacation rental wisdom distilled into Concepts: concise lessons that will inspire your marketing experimentation.
Theory of Limited Edition
As the world becomes increasingly mass-produced, the greatest competitive advantage is becoming unmistakably one-of-a-kind. (WE RECOMMEND YOU SCREENSHOT OR SAVE THIS IMAGE)
Here Goes Nothin' Framework
Matt's signature creative leadership framework that helps VRMs take more risks outside the comfort zones. (WE RECOMMEND YOU SCREENSHOT OR SAVE THIS IMAGE)
Blue Lobster Strategy
A counter-intuitive way for VRMs to think about authentic, creative, and long-term growth. (WE RECOMMEND YOU SCREENSHOT OR SAVE THIS IMAGE)
Certificates of Authenticity
A marketing concept that uses authenticity to cut through the noise of fake, generic, copycat A.I. slop. (WE RECOMMEND YOU SCREENSHOT OR SAVE THIS IMAGE)
4 Stages of Listing Site Independence
Matt's debut marketing diversification framework: don't put all your eggs in one basket! (WE RECOMMEND YOU SCREENSHOT OR SAVE THIS IMAGE)
Open Discussion
Join Our Next Breakthroughs Call
Featuring Matt's latest concept "DM to Collab" inspired by mash-ups, joint ventures, and Will.i.am.
Save my seat
UPCOMING VRMB EVENTS
Visionaries
Gathering
Nashville
Our next Visionaries Gathering. Matt Landau facilitates one action-packed day of questions, discussions, and vacation rental breakthroughs at the famed True South Farm. Presented in partnership with OwnerRez!
October 3, 2026Columbia, Tennessee
Upcoming Gathering
Introductory Offer: Creative Chat with Matt
Book a 1-on-1 creative call with Matt. Bring the question that's been keeping you stuck or come open to entertain new possibilities.
- A clear read on your biggest potential for growth.
- The one risk worth taking this quarter
- An open conversation that gets the creative juices flow
70-Minute Zoom call scheduled to fit your calendar. Book the call and we'll follow-up with a time works for you.
Creative Call
$250USD · one-time
70 minutes, one-on-one
A focused creative conversation with Matt. No fluff, no script, just a fresh approach on where you need to go next.
Pay once; We follow-up to schedule within 24 hours.
“Matt has a unique - special - gift in leading people to be who they need to be. And purely for their benefit. It's an honor to see that skill in action.”
“I’ve known Matt for over 10 years and watched him flourish in the industry as a coach, mentor and purveyor of wisdom. He will get you thinking in ways you’d never thought possible.”
“Matt created a new Nick with the confidence and bandwidth to take on even bigger challenges. We have all the momentum! And I talk about the transformation all the time.”
Collaboration
More Ways To Work
With VRMB
Events
Attend an Event
VRMB hosts retreats, workshops, and dinner parties around themes of creative business breakthroughs.
Collab
Team Retreats
Work with Matt to design and/or facilitate your next team retreat anywhere in the world.
Advisory
1:1 Engagements
Work with Matt and self-generate breakthroughs. Become a better storyteller. Develop a clearer vision. Make bigger moves. All engagements designed from scratch.
Inspiration
Motivational Speaking
Hire Matt to speak with your team or conference. Each speaking project is designed creatively with your goals in mind.
Latest from the wall
Our Inspiration Board
Quotes we find on the web that capture the essence of what we're trying to do here.
