A Hub for Vacation Rental Marketing Breakthroughs
In an industry barreling towards automation and uniformity, VRMB is a community of pioneers betting boldly on hospitality's human core.
Douro Valley '26
Visionaries Gathering Portugal featuring 25 of Europe's top vacation rental minds.
As featured in
Skift
Phocuswire
The New York Times
Forbes
Our Focus
The Next Generation
of Vacation Rental Growth
Breakthroughs are the highest expressions of ourselves in hospitality. Pinnacles of meaning, fulfillment, and connection that lift up everyone around us.
Conventional Growth
- Analytical
- Linear
- Comfort zone
- Predictable
- Based on historical data
- Established
Breakthroughs
- Experiential
- Exponential
- Trailblazing
- Surprising
- Received from the future
- Unprecedented
Benefits of
Experimentation
Experimentation is the basis of innovation. Taking risks without guaranteed outcomes has benefits across all fields of vacation rental growth.
Defensible moat
Makes it nearly impossibe for others to copy, replace, or outperform us.
- Better storytelling
- Clearer vision
- Competitive separation
- Command top dollar
- Growth on our terms
- Less stress
Creative Problem Solving
Keeps us on our toes, learning, improving, and leading with discernment.
- Zig where others zag
- Reveal hidden opportunities
- Composure in uncertainty
- Decisiveness in the unknown
- Greater adaptability
Our Thesis
Inward Growth Shifts Outward Possibilities
As technology accelerates, businesses investing in their human core are entering a golden age of differentiation and abundance.
- Private Equity Mom and Pop
- A shift in who we trust, what we stand for, greater emphasis on family values.
- Mass-Production One-of-a-kind
- The rise of chain hotels created demand for lodging with character, personality, and uniqueness. Our industry was born!
- Artificial Authentic
- As A.I. accelerates our world, the value of real, genuine, authentic hospitality is infinitely more in demand.
- Scale Deeper Relationships
- Disrupting models with better relationships as our new KPIs.
- Scripted From the heart
- As vacation rental visionary John Suzuki says, "We've gotten so smart we've forgotten our heart."
- Automation Personal Touch
- Prioritizing what we get most excited about waking up and doing each day. Then automating the rest.
- Digital In Real Life (IRL)
- Guests/homeowners are yearning to get out of the house and connect. Analogue and in-person is suddenly radical and futuristic and we're here for it.
VRMB Case Studies.
Breakthroughs are hard to wrap our heads around. Some examples of leaders practicing creative leadership....
The Maestro
A Creative Muse for Business Leaders
VRMB Founder Matt Landau is obsessed with the future of business and unconventional growth. He's been focused on hospitality since running his own operation in 2006.
Matt has worked with a range of vacation rental leaders in a range of different ways. If you'd like to collaborate, please reach out and share your story.
“Matt's wide open mind shoves me out of my comfort zone and into being just me. He's leading us down the right path an I'm right behind him.”
“I have seen a lot of presenters and facilitators across many industries. However, I have never seen anyone like Matt with the talent and the passion to facilitate and drive a peer group to a resolution.”
“Matt's call for human connection is speaking to the feelings of emptiness that many feel within: an alienation from our business. The insights and deep concerns apply to the human quality of our experiences.”
“Matt's at the very beginning of something very very big. It's gonna be a tidal wave and we're all gonna be caught up in it. Matt's able to help people do something about it.”
“Matt's work with our team was incredible! With simple language, he created profound moments over and over again, and it led to a new awakening within our company; a new way of seeing ourselves that has persisted.”
Help, Don't Sell
VRMB Concepts
10+ years of vacation rental wisdom distilled into Concepts: concise lessons that will inspire your marketing experimentation.
Theory of Limited Edition
As the world becomes increasingly mass-produced, the greatest competitive advantage is becoming unmistakably one-of-a-kind.
Here Goes Nothin' Framework
Matt's signature creative leadership framework that helps VRMs take more risks outside the comfort zones.
Blue Lobster Strategy
A counter-intuitive way for VRMs to think about authentic, creative, and long-term growth.
Certificates of Authenticity
A marketing concept that uses authenticity to cut through the noise of fake, generic, copycat A.I. slop.
4 Stages of Listing Site Independence
Matt's debut marketing diversification framework: don't put all your eggs in one basket!
Open Discussion
Join Our Next Breakthroughs Call
Featuring Matt's latest concept "DM to Collab" inspired by mash-ups, joint ventures, and Will.i.am.
Save my seat
UPCOMING VRMB EVENTS
Visionaries
Gathering
Nashville
Our next Visionaries Gathering. Matt Landau facilitates one action-packed day of questions, discussions, and vacation rental breakthroughs at the famed True South Farm. Presented in partnership with OwnerRez!
October 3, 2026Columbia, Tennessee
Upcoming Gathering
Introductory Offer: Creative Chat with Matt
Book a 1-on-1 creative call with Matt. Bring the question that's been keeping you stuck or come open to entertain new possibilities.
- A clear read on your biggest potential for growth.
- The one risk worth taking this quarter
- An open conversation that gets the creative juices flow
70-Minute Zoom call scheduled to fit your calendar. Book the call and we'll follow-up with a time works for you.
Creative Call
$250USD · one-time
70 minutes, one-on-one
A focused creative conversation with Matt. No fluff, no script, just a fresh approach on where you need to go next.
Pay once; We follow-up to schedule within 24 hours.
“Matt has a unique - special - gift in leading people to be who they need to be. And purely for their benefit. It's an honor to see that skill in action.”
“I’ve known Matt for over 10 years and watched him flourish in the industry as a coach, mentor and purveyor of wisdom. He will get you thinking in ways you’d never thought possible.”
“Matt created a new Nick with the confidence and bandwidth to take on even bigger challenges. We have all the momentum! And I talk about the transformation all the time.”
Collaboration
More Ways To Work
With VRMB
Events
Attend an Event
VRMB hosts retreats, workshops, and dinner parties around themes of creative business breakthroughs.
Collab
Team Retreats
Work with Matt to design and/or facilitate your next team retreat anywhere in the world.
Advisory
1:1 Engagements
Work with Matt and self-generate breakthroughs. Become a better storyteller. Develop a clearer vision. Make bigger moves. All engagements designed from scratch.
Inspiration
Motivational Speaking
Hire Matt to speak with your team or conference. Each speaking project is designed creatively with your goals in mind.
Latest from the wall
Our Inspiration Board
Quotes we find on the web that capture the essence of what we're trying to do here.
