A Hub for Vacation Rental Marketing Breakthroughs
In an industry barreling towards automation and uniformity, VRMB is a community of pioneers betting boldly on hospitality's human core.
Douro Valley '26
Visionaries Gathering Portugal featuring 25 of Europe's top vacation rental minds.
As featured in
Skift
Phocuswire
The New York Times
Forbes
Our Focus
What are Vacation Rental Marketing Breakthroughs?
Breakthroughs are the highest expressions of ourselves as hospitality leaders. VRMB explores how to self-generate these pinnacles of alignment in fast-changing times.
Traditional Growth
- Statistical
- Linear
- Predictable
- Based on historical data
- Incremental
- Familiar
Breakthroughs
- Outside the box
- Experiential
- Awe-inspiring
- Surprising
- Transformative
- Unprecedented
Self-generated change
Benefits of
Experimentation
Experimentation is the basis of better marketing and durable business. Pursuing ideas that don't yet have guaranteed outcomes has benefits across all fields of vacation rental growth.
Deeper moat
Experimentation helps unearth our truest identity and personal definitions for success.
- Clearer vision
- Competitive separation
- Command top dollar
- Growth on our terms
- Less stress
Creative Problem Solving
Thinking on our toes and inventing solutions builds traction and agility.
- Zig where others zag
- Reveal hidden opportunities
- Composure in unknown
- Freedom of expression
- Adapt to change
Our big Anti-a.i. bet
The Human Core of Hospitality
As technology accelerates, businesses betting boldly on the human core of hospitality will enter a golden age of tailwinds, differentiation, and abundance.
- Mass-Production One-of-a-kind
- The rise of chain hotels created demand for lodging with character, personality, and uniqueness. Our industry was born!
- Artificial Authentic
- As fakes inundate our world, the value of real, genuine, authentic leadership goes up.
- Scale Deeper Relationships
- Say 'No' to corporatification with better relationships as the new KPIs.
- Scripted Improvised
- Hospitality is not canned, memorized, and robotic: it can be natural, imperfect, and fun.
- Automation Personal Touch
- A.I. handles workflows. Humans bring the personal touches that makes guests feel like VIPs.
- Digital In Real Life (IRL)
- People are yearning to get out of the house and connect. Analogue and in-person is radical and futuristic!
Help, Don't Sell
VRMB Concepts
VRMB distills 10+ years of vacation rental wisdom into Concepts designed to help you experiment, take risks, and unlock your full potential.
Theory of Limited Edition
As the world becomes increasingly mass-produced, the greatest competitive advantage is becoming unmistakably one-of-a-kind.
Here Goes Nothin' Framework
Matt's signature creative leadership framework that helps VRMs take more risks outside the comfort zones.
Blue Lobster Strategy
A counter-intuitive way for VRMs to think about authentic, creative, and long-term growth.
Certificates of Authenticity
A marketing concept that uses authenticity to cut through the noise of fake, generic, copycat A.I. slop.
4 Stages of Listing Site Independence
Matt's debut marketing diversification framework: don't put all your eggs in one basket!
The Maestro
A Creative Muse for Business Leaders
VRMB Founder Matt Landau is obsessed with creative business and the immense, statistically-validated benefits of taking bigger risks. He's been focused on creative leadership since running his own operation Los Cuatro Tulipanes in Casco Viejo, Panama (2006).
Matt has worked with a range of vacation rental leaders in a range of different ways. If you'd like to collaborate, please reach out and share your story.
“Matt's wide open mind shoves me out of my comfort zone and into being just me. He's leading us down the right path an I'm right behind him.”
“I have seen a lot of presenters and facilitators across many industries. However, I have never seen anyone like Matt with the talent and the passion to facilitate and drive a peer group to a resolution.”
“Matt's call for human connection is speaking to the feelings of emptiness that many feel within: an alienation from our business. The insights and deep concerns apply to the human quality of our experiences.”
“Matt's at the very beginning of something very very big. It's gonna be a tidal wave and we're all gonna be caught up in it. Matt's able to help people do something about it.”
“Matt's work with our team was incredible! With simple language, he created profound moments over and over again, and it led to a new awakening within our company; a new way of seeing ourselves that has persisted.”
Monthly Group Calls
"DM To Collab"
Sparking Creative Partnerships
A vacation rental growth concept inspired by mash-ups, joint ventures, and strategic partnership breakthroughs like Will.i.am/Beats and Michael Jordan/Nike.
Save my seat
UPCOMING VRMB EVENTS
Visionaries
Gathering
Nashville
Our next Visionaries Gathering. One action-packed day of questions, discussions, and vacation rental collaboration at famed True South Farm. Presented in partnership with OwnerRez!
October 3, 2026Columbia, Tennessee
Upcoming Gathering
VRMB Case Studies.
Vacation Rental Marketing Breakthroughs are hard to wrap our heads around. Some examples of leaders practicing creative leadership....
Looking for
Inspiration?
Book a 1-on-1 creative call with Matt. Bring the question that's been keeping you stuck or come open to entertain new possibilities.
- A clear read on your biggest potential for growth.
- The one risk worth taking this quarter.
- An open conversation that gets the creative juices flow
60-Minute Zoom call scheduled to fit your calendar. Book the call and we'll follow-up with a time works for you!
The Discovery Call
$250USD · one-time
60 minutes, one-on-one
A focused conversation with Matt. No fluff, no script, just a fresh approach on where you need to go next.
See detailsPay once; We follow-up to schedule within 24 hours.
“Matt has a unique - special - gift in leading people to be who they need to be. And purely for their benefit. It's an honor to see that skill in action.”
“I’ve known Matt for over 10 years and watched him flourish in the industry as a coach, mentor and purveyor of wisdom. He will get you thinking in ways you’d never thought possible.”
“Matt created a new Nick with the confidence and bandwidth to take on even bigger challenges. We have all the momentum! And I talk about the transformation all the time.”
Collaboration
More Ways To Work
With VRMB
Events
Attend a Meet-up
Matt hosts retreats, workshops, and dinner parties around themes of creative business breakthroughs.
Collab
Engagements
Matt works 1:1 with VRMs, pushing them creatively, then helps share their vision with the world.
Inspiration
Keynote Speaking
Hire Matt to inspire your audience. All presentations are designed from scratch with your goals front and center.
Latest from the wall
Our Inspiration Board
Quotes we find on the web that capture the essence of what we're trying to do here.
