The Original Vacation Rental Marketing Blog

At VRMB, we teach vacation rental owners and property managers thoughtful techniques to build profitable local brands that retain guests, homeowners, and employees over time. We do not teach how to get rich off Airbnb or become fully booked in 60 days (there are plenty of other sites that do that). 

There are two actions most visitors to our website take: 

1. Sign-Up For Free Newsletter: If you're a new visitor, we recommend you sign up for VRMB's Weekly Newsletter. It is one of (if not the) longest-running newsletters in the vacation rental industry. The contents are not published elsewhere online (only via email). There is no cost. And all the tips are actionable.

2. Become A Member: Most of our work is marketing-forward with a heavy emphasis on technology and the guest experience. We publish in text, audio, and video formats for all kinds of learnings. And we use the word "sustainable" a lot as it applies to financial, community, and environmental health.  

We avoid talking too much about listing sites like Airbnb and Vrbo in favor of marketing activities 100% in your control. 

If you are ready, the next way to get involved is by becoming a paying member of VRMB Communities where discussions & expert guidance offer a deeper level of education and support. 

Portrait photo of Matt Landau. He's wearing a dark blue dress shirt. He has a big smile and his arms are crossed.

Matt Landau, Founder/CEO VRMB

About Us

VRMB's mission is to empower and protect independent vacation rental owners and managers around the world so they can continue doing the job they love in a way that is meaningful to guests and their local communities. 

Back in 2007 (before Airbnb!) Founder/CEO Matt Landau was operating his own vacation rentals in the UNESCO World Heritage district of Casco Viejo, Panamá.

Matt & Neighbors in Casco Viejo, Panama

As the only luxury accommodations in town, Matt began documenting the marketing techniques that were generating bookings and the hospitality tips that were cultivating truly remarkable guest experiences...

Then selling those tips in the form of eBooks to owners and managers online. 

But not everything went as planned.

Concurrently, Matt's adopted neighborhood was suffering from gang violence. And tourists were getting caught in the crossfire.

So together with a fellow businessman, he co-founded the gang demobilization program Esperanza (Hope), which, over a period of 4 years demobilized five street gangs and reintroduced their members back into the community through entrepreneurship. 

Esperanza Graduation, Cohort #3

Matt's learnings on the importance of small business in community, combined with the worldwide vacation rental explosion, led to the creation of VRMB where education and collaboration produce strength in numbers.

VRMB 'Homerunners' Movie Premier San Antonio

Matt speaks at most industry events and oversees VRMB's ecosystem of research and media projects.    

Current-day VRMB is a product of Matt's stewardship, but more importantly a reflection of the contributions of thousands of vacation rental owners and managers around the world who joined and are driving this movement. 

VRMB Inner Circle Meet-up, Art Gallery of Ontario

VRMB's mission is to empower and protect independent vacation rental owners and managers around the world so they can continue doing the job they love in a way that is meaningful to guests and their local communities.