June 6, 2022

The 4-Step Incoming Guest Nurture Sequence

Nurture marketing is all about cultivating relationships with guests that last a lifetime. With a strong nurture marketing campaign in place, you can "carry" bookings from the major listing sites "over" into


January 28, 2022

What Will I Refuse To Automate?

"What will you refuse to automate?" This is a question the technology vendors in our industry don't ask nearly enough. Since technology can solve so many problems, it can be tempting for


January 21, 2021

9 “Green Flag” Guest Comments That Signal Repeat Business

This post was written by Wes Melton, Founder of Nokori.com approximately 3 years ago. It was designed to inspire Property Managers everywhere to run best-in-class, functional and profitable businesses, while staying healthy,


December 9, 2020

10 Conclusions from 10 Years of Virtual Networking

I love networking! I am constantly trying to meet new people and connect others in the industry.Pre-pandemic, you could find me at most vacation rental industry conferences events shmoozing, brainstorming, and hugging


November 10, 2020

Can You Run a Successful Vacation Rental Company Without Completely Sacrificing Your Personal Life?

This post was written by Wes Melton, Founder of Nokori.com approximately 3 years ago. It was designed to inspire Property Managers everywhere to run best-in-class, functional and profitable businesses, while staying healthy,


October 29, 2020

How Airbnb Threatens The Professional Vacation Rental Community

Resources MentionedDana Lubner Hosts How To Save Your Vacation Rental BusinessMy Stay in New Orleans' Treme: Episode 10 of the Vacation Rental ShowSeattle's Affordable Housing STR Mischaracterization: Episode 12 of Sense of


October 22, 2020

Short Term Rentals Will Overtake Hotels in 2021

Based on internal statistics from market leaders and data providers, I strongly believe that vacation rentals will overtake hotels in 2021.This is an aspirational prediction but it's also based on clear trends.


October 14, 2020

The “Recommendation Dilemma” of Vacation Rental Management Software

In anticipation of our next Keystone Awards, we added a layer of Current User Feedback (open participation here) then enlisted the data science services of Wes Melton. Our first finding was The Satisfaction Gap


October 2, 2020

The “Satisfaction Gap” in Vacation Rental Management Software

In anticipation of our next Keystone Awards, we have added a layer of Current User Feedback. We then enlisted the data science services of Wes Melton. The "Satisfaction Gap" is our first finding. Wes


August 27, 2020

We’re Producing A New Podcast Series!

We are extremely excited to share a new podcast series, How To Save Your Vacation Rental Business, a 10-part educational series about better leadership hosted by industry advocacy leader Dana Lubner of Effortless


August 11, 2020

A Better ‘Thank You’ Page

A "Thank You" page is the page on your website that users see when they send an inquiry, sign up to receive updates, or successfully complete a booking. This moment is such a


August 4, 2020

Ten Years of Newsletter Discoveries In One Post

This post is about newsletters: the single best way to stay in touch with former guests, generate new referrals, and keep your business brain sharpened and focused. I am something of a